The station online dating game

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“I was a huge fan of the original ‘Love Connection,’ and hosting the new version allows me to do one of the things I love most: meddling in people’s personal lives,” said Cohen.

Fleiss added: “‘Love Connection’ was always one of my favorite programs.

Instead, after two years of rapid growth, its Web traffic was flat-lining while competitors were growing rapidly.

By early 2007, Yagan realized his window of opportunity was closing.

Show creator Eric Lieber was a close friend of mine.

After the singles are sent on three blind dates, they will dish the dirt in front of a live studio audience, alongside Cohen.

Yagan figured he could inflict serious damage on Match, the industry giant with 2007 revenue of 9 million, and other big subscription sites such as e Harmony and JDate by using the same strategy he employed with Spark Notes.

"Take an existing business," he explains, "reduce the revenue that industry produces by offering a free product, and then claim the remaining revenue for yourself." He had spent three years building his dating site, Ok Cupid, with partner Chris Coyne and had raised nearly million. The company needed a massive audience to make money.

In his new book, Love in the Time of Algorithms: What Technology Does to Meeting and Mating, writer Dan Slater argues that online dating has changed society profoundly. Y., newlywed, tells USA TODAY's Sharon Jayson just how and why.

Q: What is it about online dating today that you believe has made such a big difference? Everyone has access to so many more people than they were accustomed to in the past.

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