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Her friends smirk, not looking up.“Tinder sucks,” they say. At a booth in the back, three handsome twentysomething guys in button-downs are having beers.In just fifteen months, it seems to have cracked the code and caught fire. He knew the downsides—the perfidy of the deceptive head shot, the seductress with the intellect of a fence post—but he played anyway.Here's how Tinder won the sex-app arms race That fall, his relationship of two and a half years finally ended, and Eli found himself single again. He joined every free dating service demographically available to him.He was 27 years old, losing the vestigial greenness of his youth. Around the same time, somewhere across town, a woman named Katherine**1 ** shut down her Ok Cupid account.He wanted to have sex with some women, and he wanted some stories to tell. She had approached Internet dating assertively, had checked the box that read Short-term dating and the one that read Casual sex.